By Bev Johnson
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June 1, 2021
Your standard, successful website is made from a blend of beautiful design, clearly written content and a well-thought-out conversion funnel. And all of that’s great, but who wants to just be ‘standard,’ when you can be so much more? To maximize your website’s potential as a customer-conversion machine, you need to create a visitor experience that is highly engaging and speaks directly to your potential customers’ needs. We deliver professional, high-quality websites for our clients that evoke emotion and improve interaction. Simply put, our design work delivers real, measurable results. Our state-of-the-art features are proven to increase search engine ranking, boost sales, and deliver a better overall experience across every device type. One website that works on Desktop, Tablet & Mobile Traditional desktop-only sites simply won’t cut it anymore. One study found that 49% of digital media time is spent on mobile devices, with tablets accounting for an additional 12%. With just 31% of time left over for desktop devices, it becomes clear that websites should be built mobile-friendly, tablet-friendly, and desktop-friendly. That’s why we employ what’s called responsive web design. Traditionally, responsive design means stretching and shrinking your site to fit different screen sizes. However, we take it a step further by tailoring different features for different devices as well. For example, a Click-to-Call button will appear on a mobile device, but not a tablet or desktop. The experience and the needs of a visitor can greatly differ between a mobile and desktop device, and we make sure that our content and designs consistently reflect that. Website Personalisation Normally, the web is a uniform experience—every visitor gets the same experience. But over the past few years, large enterprises like Amazon have used a strategy of website personalisation to boost their conversion rate. This is because creating a one-to-one visitor experience speaks directly to a potential customer and their needs. However, we don’t think this technology should be reserved for companies with vast budgets and endless resources. So, we’ve developed a way to offer this kind advanced customer-conversion technology to small business owners like you. Stats on Website Personalisation There’s a few statistics that show how much web personalisation can help the success of your website. Nearly three in four (74%) online consumers get frustrated with websites when the content that’s displayed, such as offers or promotions, has nothing to do with their interests. In-house marketers who personalize their customers’ web experiences see an average of 19 percent uplift in sales. Our agency can create a dynamic website that changes based off user’s behaviour such as visit history, proximity to your business, time of day/week/month, device type, etc., that adapts its content to deliver a tailored experience with business-driving features that increase conversions. Website personalisation truly is the next great frontier in web design. Want more information? Get in touch